I was going to post this a while back but I had to dig out the magazine and scan it.
This picture formed the front cover of 'Mens Quest' magazine issue number 2. 'Coincidently' they only ran to two issues!
The guy on the Fireblade is my friend Rupert; basically 6 odd years ago we ran a company together based out of a brand new serviced office in Tunbridge Wells. The only other company in the building to start with was Blue Sky publications - publishers of a very noble mens magazine designed with a view to take on Maxim etc. Problem was it was a great idea, targeted at a more mature audience with articles about having kids, careers, social issues, but so poorly conceived it was amazing.
It also overlooked the fact that a lot of magazines are about escapism and hence a lot of men don't want to be reminded of their mortgage when they can look at a pair of oiled breasts! Doomed to failure from the start.
Being strapped for cash they'd all be pitching in with articles and asked Rupert if we'd feature in a magazine article - "Why are men aggressive?" Hence the staged bike / car stand-off (shot in the car-park) and a very fake arm-wrestle where I'm trying not to laugh shot in a local bar.
I'm just here for the gasoline.